They have recently been awarded with the retail most innovative solution by Retail Republik. The company is trusted by more than 300 brands, such as L’Oréal, Charles & Keith, Avon, Edrington, Coty, Shiseido, Levi’s, Patagonia, The North Face and many more. Initially specialised in the luxury, beauty, and watch & jewelry industries, they cover many sectors including fashion, footwear, wine & spirits and consumer goods today.
IWD provides two suites of solutions: an affordable version for 2D planograming needs and a more comprehensive 2D & 3D solution to create, execute, and analyse a brand’s merchandising strategy. With more than 20-years of experience, IWD software allows brands to create 2D and 3D guidelines online, share localised planograms, ensure store execution and check compliance on the field. IWD is a visual merchandising software company based in Europe with offices in the US and Asia. They also limit the capacity of analysis of product performance.įrom comprehensive merchandising solutions to affordable subscriptions, here are seven planogramming solutions to consider according to your markets’ needs and budgets. Paper planograms or spreadsheets are no longer efficient to guide field teams through perfect store execution. Today, as omni-channel retail accelerates, brands with brick and mortar stores need to digitise their visual merchandising processes in order to gain agility and ensure brand consistency throughout their distribution channels. They help plan strategic displays and effective product placements to not only maximize sales, but to improve customer experience. Planogram software tools are essential for brands and retailers to optimize store openings, product layout and consistent branding. SEE ALSO: Top 10 Global Consumer Trends to watch in 2022 While E-commerce solutions, or online gamification for retail are now largely spread among the industry, softwares to create stores in 2D and 3D and manage store space, called planogram software, are mostly known, and used, by VM professionals. Websites, social media, and apps mature over time and progressively integrate physical stores in their offering.
Brands and retailers are enhancing their omnichannel strategies to create a bridge between digital and physical experiences.
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